Dear Readers, Writers, and Precious Patrons,
Today's Monday Memories brings you an article titled Does Social Media Play A Role In Publishing? from the Ask AJ feature in Issue 5 of All Authors Magazine.
Does
Social Media Play A Role In Publishing?
Question
In this issue, we have a question from Kevin in South Carolina.
Kevin asks:
'Not too long ago, I decided to submit my manuscript to a publisher. The potential publisher sent me an email asking how comfortable I was with social media. I'm familiar with Facebook but I don't have a Twitter account nor do I particularly want one. After I answered, I got a response from the potential publisher, citing they are heavily dependent on Twitter for their marketing arsenal. Should I be willing to compromise in the hopes that I get in or should I withdraw my manuscript for further consideration and try another avenue?'
A great question, especially for anyone
new to social media.
Congratulations
First of all, as I often say,
congratulations on finishing your work! That is something that cannot be stated
enough. It is, and always will be, an accomplishment. Everything after that is
where we learn and muddle through the pitfalls and mine fields of promoting and
publishing. And let's face it, there is plenty to be learned, and
unfortunately, trial and error are part of that process.
Submitting your work to a publisher, no
matter how big or small, is a big step. You are putting your work out for
others to read, critique, and say, yes or no. Being prepared for their words
and response is hard to do. And when it's your first work, it's new territory
and everything, good or bad, seems to fly at us from all directions. But the
bottom line is you are ready to get it published, and you have received a
positive response from the publisher.
Benefits of Social Media
In the question for this issue, Kevin
was asked by the publisher if he was comfortable with social media. Social
media is mainstream on the personal side of life. Each person is different and
what may work for one or many, may not work for others. Facebook, Twitter,
Google+, and Pinterest are just a few of the many ways to get the word out,
so-to-speak.
In the business world, social media is
important as a marketing tool, and just about every publishing house has a
Twitter account. They've done the research and made marketing plans based on
the product they are selling...books. As the author, I feel it is a good idea
to get familiar with twitter, the social media in question. Having an account
and using as a business platform for your writing can help generate not only
interest in your books, but more importantly, you!
The dilemma here is, should the author
compromise and give into something he is unfamiliar and a bit uncomfortable
with? - or something he might not want at all. Of course that decision,
ultimately, will come down to what the author is willing to do. Jumping into
something you aren't familiar with - when all you hoped for was for a publisher
to accept your work and publish it so you can get back to writing your next
manuscript - can be a shock, or at the least, a strange turn of events.
Choices
At the point the author is now, he is
faced with making a decision - compromise and work with the publisher on their
marketing schemes or withdraw and present the manuscript to other publishers in
hopes that there are not any expectations of doing social media marketing in
the agreement/contract. There is a third option, to indie-publish your book,
but that's a topic for another day and one I have blogged about in the past.
From what I gather in the original
question, the publisher is asking about the author using social media to market
the potential work - potential, being the key word. I get the feeling that the
publisher is indeed interested in the manuscript, and they are trying to gauge
what the author is willing to do to promote the work. I almost get the sense that
they are looking to see if the trio (the publisher, author, and manuscript)
will make for a good working relationship.
Patience
Being that this may be the very early
stages of building a partnership between the author and publisher, and well
before any negotiations take place, I would say to go along with any
suggestions for now, as there is always time to pull away before you sign any
agreement.
I will also assume that you have an
interest in the publisher or you may not have sent your manuscript there in the
first place. At this stage, I would be patient and see where it leads, rather
than withdrawing your work and possibly missing out on a potential opportunity.
And in the meantime, you can always pitch your 'script to other publishers or
small presses.
In this business of writing, it seems
that just when you think you are done and ready to move forward, there is
always a new, unexpected twist that keeps us from getting to our next big novel. These twists are part of
traditional and indie-publishing, with one of the differences being the freedom
of choice you get going the indie route. Both roads have their own pros and
cons, but on the traditional side, you have to play by their rules for the most
part.
Moving Forward
In closing, instead of making the
'social media' subject a deal breaker, it could be worth trying to work
out a compromise, or find some middle ground, to make both sides happy. Don't
be afraid to ask questions and keep the lines of communication open. Remember,
if they are interested in publishing your manuscript, then you may have a
position to negotiate key points in the agreement. But we also have to
remember, that a publisher has a business model set for running their business.
As we enter their world, as authors, we may have to find our comfort zone
within and make it an great experience for our premier novel.
So I say, give it a go, while keeping
all of your options open. Once you get comfortable with Twitter, I think you
will find it an asset to your writing and marketing plan. Good Luck!
~ALJ~
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